Unleashing the Business MVP: Evaluating Your Organization's Effectiveness Through the Lens of an NFL Team

The Super Bowl has come and gone, and while the game itself was a showcase of skill, strategy, and execution, the real spectacle—as always—was the fans. Philadelphia’s faithful once again reminded us why they’re among the most, let’s say, enthusiastic in the league. Love them or hate them, their passion is undeniable. But beyond the fireworks, broken tables, and possibly a few burned couches, last night’s game was a great reminder that success—whether in football or business—isn’t accidental. It’s the result of careful planning, strong leadership, and a solid foundation.

Ownership & Front Office – The Business Foundation

Every successful football team starts at the top. The ownership and front office make critical decisions about hiring, strategy, and financial planning. A well-run organization builds a sustainable, winning culture, while a dysfunctional one lurches from crisis to crisis. In business, this translates to keeping clean financial records, having clear leadership structures, and making decisions with long-term success in mind. If your books are a mess and your strategy is more “Hail Mary” than methodical execution, selling your business will be as challenging as shutting down a top-tier offense.

The Team – Public Perception & Brand Reputation

On the field, the players define a franchise’s identity. Some teams are known for precision and discipline, while others get by on raw talent and pure grit. The way a team is perceived by the public matters, just like a business’s reputation can make or break its future. If your employees deliver excellent service and embody your company’s mission, customers notice. But if your company has a reputation for cutting corners or treating customers poorly, that stigma will stick—just like a bad call in the fourth quarter. What’s your company’s brand? Are you known as an industry leader, or are you just another name in the standings?

The Stadium – Operations & Employee Experience

A football team doesn’t just play on Sundays. The stadium operates year-round, hosting concerts, expos, and yes, even monster truck rallies. Behind every big game, there’s a workforce keeping things running—just like in any business. If your company’s operations are held together by sheer willpower and sticky notes, that’s a problem. Smart businesses have documented systems that ensure smooth operations whether the owner is present or not. The more organized and efficient your business, the more attractive it is to potential buyers.

The Fans – Customer Loyalty & Experience

Then there are the fans. Some teams have supporters who will stick by them no matter what, while others see their stadiums half-empty if the season takes a downturn. In business, customer loyalty is just as important. Are your customers die-hard supporters, or are they just sticking around until they find something better? Great businesses, like great teams, build a community that people want to be part of. Give your customers a reason to cheer for you, and they’ll stick with you—even through the rough seasons.

Final Whistle: Setting Up for the Big Sale

No matter which team you were rooting for last night, one thing is clear: sustained success doesn’t happen by accident. The best teams—and the best businesses—are built with a clear vision, smart decisions, and a commitment to long-term success. Whether you’re planning to sell your business in five years or twenty, structuring it with strong leadership, sound financials, and loyal customers will ensure you’re always ready for the big game. And if last night’s fans reminded us of anything, it’s that passion and loyalty—whether in business or football—can be both a company’s greatest asset… and its most chaotic challenge.