When buyers look at your business, they’re not just buying your brand or your client list. They’re buying your systems—or at least, they hope you have some. The more your business can function without your daily input, the more valuable it becomes.

Selling your business is a journey, not an event. A structured timeline helps you stay on track, manage expectations, and maximize value. Here’s a deep dive into each phase of “The Listing Timeline,” with best practices and actionable insights.

Today’s content is intentionally chill. No videos. No reels. Just a quick catch-up and a wink toward what’s coming. We’re embracing the slow-build strategy and keeping Fridays fun.

A buyer doesn’t want your blood, sweat, and tears. They want a system. A structure. A machine that runs whether you’re in the office or on a beach in Belize.

One minute you’re the boss, the next minute you’re alphabetizing spices or refreshing Zillow out of boredom. The emotional aftermath of a sale can be rough — especially for founders.

Many sellers fixate on the offer price but ignore deal structure, payment timing, tax consequences, or earnout clauses that can dramatically shift the final value.