A trademark is any word, phrase, symbol, design, or combination thereof that identifies and distinguishes the source of goods or services of one party from those of others. In other words, it’s your brand’s signature—everything from your logo and tagline to unique product names.

In the world of business sales, intangibles often carry the most weight. A clean copyright portfolio is like having a clear title on your house—it builds trust, adds value, and smooths the path to closing.

Today’s content is intentionally chill. No videos. No reels. Just a quick catch-up and a wink toward what’s coming. We’re embracing the slow-build strategy and keeping Fridays fun.

If you’re hoping to sell one day, the decisions you make now will shape the deal you end up with later. A well-prepared business — with clean records, transferable assets, and low liabilities — gives you more options.

One minute you’re the boss, the next minute you’re alphabetizing spices or refreshing Zillow out of boredom. The emotional aftermath of a sale can be rough — especially for founders.

Earnouts are not just clever deal mechanics—they’re relationship tools. When structured correctly, they reinforce trust and reward performance, which can be especially valuable in lower middle-market transactions.

Being tired of Mondays is not a good enough reason to sell your business. Neither is fantasizing about escaping that one employee who’s a little too chipper at 7:45 a.m. Selling your business is a massive decision — emotionally, financially, and strategically. And it’s one that requires more than burnout or a vague “I’m over it” moment.

Due Diligence is the M&A version of “trust, but verify.”

An LOI is not just a formality—it’s a crucial step in the M&A process that sets the tone for the entire deal.

Essentially, Goodwill is the secret sauce that makes your business worth more than the sum of its parts.

NAV is particularly important in business sales, investment decisions, and financial planning.

DCF answers the question: “How much is this business worth today based on the money it will generate in the future?”